Presentation Assignment Example | Topics and Well Written Essays - 500 words

Presentation - Assignment Example The main aim of using the television is because it had a wide audience, and the retailing giants could reach as many customers as possible. Ziobro (3) identifies Wal-Mart, Target Corp as the highest advertising spenders. For example, Wal-Mart managed to spend approximately 57 million dollars on television advertising. Home Depot and Sears spent less on advertisements. Ziobro (2) denotes that Sears Holdings only spent 26 million dollars on television advertising. Ziobro (1) denotes that these figures are reliable because an advertising tracking company carried out the survey, to find out how much retailing organizations spent on advertisements during the Black Friday. The advertising company under consideration is Kantar Media. In coming up with the Data, Kantar Media managed to calculate the advertising fees a retailing unit spent for purposes of making people buy into their company. Ziobro (3) denotes that the only limitation with the methodology used to collect data is that information does not reflect how much people spent in the retailing units. It only identifies the number of visitors to a retailing unit, based on the advertisement under consideration. From this research, Ziobro (5) denotes that Wal-Mart was able to attract the highest number of visitors to its stores. This is as compared to its rival company, Target Corporation. Wal- Mart was able to attract a higher number of visitors to its retailing units as opposed to Target Corporation because in every two Wal-Mart TV ads, Target Corp had only 1. On this note, during the Black Friday Weekend, Wal-Mart was able to gather 34% of visitors, as opposed to Target Group which had on 12% of visitors. Sears, who spent less on advertisements managed to acquire only 1.9% of visitors to its stores (Ziobro, 5). Ziobro (6) goes on to denote that there are other factors that made these stores to have the number of

Effects of Globalization on Regional Security Essay

Effects of Globalization on Regional Security - Essay Example Communication and transportation have acted as a catalyst for globalization. Communication has enabled increased connectivity among the global communities. Transportation has facilitated physical movement of people and merchandise. This has resulted in a globe connected in a dynamic manner (McGrew ND). Therefore, an event that occurs in one part of the globe will have repercussion on other countries. A terrorist attack will lead to global panic since it may lead to closure of many airports internationally. Similarly, the plummeting of the value of stocks in one of the key security market may culminate in similar occurrences in other markets. This write up will evaluate the impact of globalization on the regional security across the globe (Bardhan 2005, p. 50). Southern Sudan conflict Globalization has numerous consequences, which include an increase in international trade, weapons proliferation and cultural exchange. Some of these impacts of this phenomenon have affected regional sec urity in some regions globally (McGrew ND). This write up will highlight some of those examples across the globe. The discovery of crude oil in Southern Sudan brought excitement to that nation. Consequently, leading nations across the globe wanted to partake in the exploitation of this resource. However, the Southern Sudanese community felt short-changed in the sharing of the resultant funds. This resulted in a 21-year conflict in the southern part of Sudan. The conflict required constant supply of weapons to sustain the conflict. Globalization has culminated in the proliferation of weaponry globally. Consequently, there are unscrupulous individuals who trade in this kind of arsenal. Rebels do not buy weaponry legally consequently; they seek black-market traders. These traders denote proliferation of weapons since they work under no regulations hence; they sell to any client that pays the right price for such artillery. Therefore, the proliferation of weapons was a factor, which fue lled the Southern Sudan conflict, which lasted over two decades with massive human casualty. The proliferation of weapon resulted directly from globalization. Consequently, this conflict was a directly related to globalization. This conflict had a massive impact on regional peace in East Africa and resulted in instability in other parts of the region such as northern Uganda. Weapon acquired from the black market were vital since they ensured that the rebels could sustain the conflict (Stiglitz 2002, p. 90). Niger delta conflict Nigeria has massive oil reserve in the Niger delta, which is a mangrove. The oil generates massive foreign currency, which has contributed massively to that nation’s wealth. Foreign companies are involved in the exploitation of oil in that nation which resulted in rebels attacks in the areas. The rebels claim that the central government is not apportioning the resultant resources appropriately. Globalization has allowed international companies to inves t in various nations across the globe. This kind of investment denotes the impacts of globalization on the economic front. However, this has culminated in the rise of a conflict. The rebels claim that the companies, which exploit oil, fail to invest the massive returns in the delta region. Globalization has resulted in the elite global companies being the chief beneficiary of the